Case Study

Asian Paints - Sales Tool

When you are ready to launch a product, you must ensure that your sales team has the right ammunitions to sell it. Whether you are the only salesperson at your startup or you have a larger sales team, you need sales tools in order to convert prospects into customers.

Business challenge

Asian paints had recently launched 'Beautiful Homes' service helping its customer transform spaces. Although the product was in great demand, but the sales cycle has involvement of multiple transformation experts to be able to meet its customer expectations.

What we did

Automation of the phase 1 of sales cycle with first point contact with its customer. Instead of the boring presentations, the overall touchpoint discussion was made more interactive and visual led. As transformation begins with moving ideas to real spaces!

Results

  • 50% increase in conversion from call to prospect
  • Better data insights to internal transformation experts
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